Get on the drift!

We are now selling Drift Lures in our shop!

These lures are superb, far harder-wearing than other similar soft plastics, and far better value, what’s not to like?!

Drift is a UK based lure fishing company with the core ambition of supplying fishermen with top quality equipment to help them become even more successful with every cast.

Started by Matt Cumbers in 2017, Drift was born from a frustration of high end prices with low end build quality.